“It reminded me of the clarity of the Peter Principle, which says that a person in an organization will be promoted to the level of their incompetence, at which point their past achievements will prevent them from being fired, but their incompetence at this new level will prevent them from being promoted again,” Kelly explained. In April of this year, Wired’s Kevin Kelly turned a Shirky quote-“Institutions will try to preserve the problem to which they are the solution”-into “the Shirky Principle,” in deference to the simple, yet powerful observation. So prominent is Shirky in the zeitgeist of the digital world, he even has his own principle. “Whether it’s long-form journalism or investigative journalism,” he said, “it’s no fun to just be the guy diagnosing the problem.” “My interest in the last couple of years has turned especially to the production of nonfiction media,” Shirky told the New York Observer in a recent profile. “How we put our collective talents to work is a social issue,” Shirky writes, “not solely a personal one.”Ī teacher in the Interactive Telecommunications Program at New York University-a bustling hive of art projects, digital media, and collaborating students-and soon to be teaching in the NYU journalism school as well, Shirky is a sought-after writer and speaker on all things digital and a popular consultant, particularly when it comes to media.
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